About the company:
Our client is a full-service retention marketing agency for eCommerce brands. They drive sustainable growth through retention-focused marketing, combining strategy, execution, and continuous optimization across the customer lifecycle.
They design and execute high-performance lifecycle marketing systems that increase revenue, improve customer lifetime value, and strengthen long-term customer relationships.
Retention marketing is at the core of what they do. As they evolve into a multi-channel retention agency, they remain focused on staying at the forefront of strategy, execution, and innovation in lifecycle and omnichannel marketing.
The Role
We’re looking for a Senior Lifecycle Marketing Manager who is equal parts strategist and orchestrator – someone who deeply understands what drives growth in DTC and ecommerce, can read the numbers to know which levers to pull, and knows how to direct team and AI agents and automation systems to execute at scale.
This role is built for where marketing is going, not just where it is today. Right now it’s balanced between strategy and hands-on execution. Over time, as AI handles more of the execution, your time will shift increasingly toward planning, analysis, and strategic direction – reviewing and approving what AI produces rather than building everything yourself.
You’ll own client relationships and outcomes, supported by a designer, email technician, and AI-assisted workflows. The direction, judgment, and accountability sit with you.
Key Responsibilities
Client Ownership & Partnership
- Act as the primary point of contact and strategic advisor for clients
- Lead client calls, present strategies, and communicate performance insights
- Build strong, trust-based relationships with stakeholders
- Proactively identify risks, gaps, and growth opportunities
Strategy & Performance
- Develop and execute comprehensive lifecycle marketing strategies
- Own and drive key KPIs: revenue, conversion rate, AOV, LTV, engagement metrics
- Continuously analyze performance and optimize flows and campaigns
- Lead segmentation, testing strategies, and data-driven decision-making
- Translate business goals into actionable retention strategies
Execution
- Build, launch, and optimize flows (automations) and campaigns
- Manage segmentation, forms, and integrations within ESPs
- Ensure quality assurance across deliverables (deliverability, mobile, dark mode, etc.)
- Collaborate with designers and technicians to bring campaigns to life
Copywriting
- Write and refine high-converting email and lifecycle messaging
- Adapt tone of voice across different brands and audiences
- Optimize subject lines, CTAs, and messaging frameworks
- Ensure alignment between strategy and creative execution
Project Management
- Own timelines, deliverables, and prioritization across accounts
- Maintain organization and momentum without heavy oversight
- Ensure deadlines are met while balancing quality and efficiency
Required Experience & Skills
- 8+ years of marketing experience, with strong depth in lifecycle/marketing
- Agency experience strongly preferred
- Advanced experience with Klaviyo
- Proven ability to own accounts and drive measurable business results
- Experience developing and executing strategies for eCommerce brands
- A strong track record in DTC, ecommerce, or retail you understand how these businesses grow
- A marketer’s instinct: you look at data and know which metrics matter, what’s off, and what to do about it
- Comfortable using and directing AI tools – you see them as an execution engine you orchestrate, not a novelty
- A genuine ownership mindset: you hold yourself accountable to outcomes, not just outputs
- Highly organized, detail-oriented, and able to keep complex projects moving without being micromanaged
Strong understanding of:
- Customer lifecycle marketing
- Segmentation and personalization
- A/B testing and experimentation frameworks
- Email and retention performance metrics
Core Competencies
- Excellent English communication skills (client-facing role)
- Highly organized and detail-oriented
- Strong ownership mindset and accountability
- Independent and self-directed
- Performance-driven with a focus on results
- Proactive, solution-oriented thinker
Nice to Have
- Experience with additional ESPs
- Familiarity with tools like Slack, Asana, and Google Workspace
- Exposure to multi-channel retention (SMS, push, etc.)
Who This Role Is Perfect For
- Someone who wants true ownership of outcomes, not just execution
- A T-shaped marketer with deep lifecycle expertise and broad channel awareness
- A client-facing professional who enjoys building relationships and driving impact
- A naturally curious operator who stays ahead of trends, tools, and best practices
What We Offer
- Fully remote work environment
- High ownership and autonomy in your role
- Direct exposure to clients and business impact
- Clear path toward leadership opportunities
- Access to top-tier tools and systems
- A culture of continuous learning, growth, and innovation
Final Notes
This is not a task-based role. It’s a business ownership role within an agency environment. If you’re someone who wants to own strategy, execution, and results and see the direct impact of your work — this role was built for you.